SUPERYACHT GUERRILLA MARKETING 101 - UNDERSTANDING THE SUPERYACHT BUYER – OWNERS OF TRUE EXPEDITION YACHTS AND PROPER SAILING YACHTS EXCEPTED
IF YOU CAN'T BUILD 'EM, FIX 'EM
IT'S COMFORTING IN THESE TIMES TO KNOW THAT THE BASIC PRINCIPLE OF CAPITALISM AND MARKETING APPLY EVEN TO PIRATES AND SUPERYACHTS
FINANCIAL ADVERSITY IS THE MOTHER OF CREATIVITY
WHERE THERE IS CONFUSION, SOME SEE OPPORTUNITY WHERE BISMARCK WAS BUILT
AND WHAT’S THAT TO GOT TO WITH FUN??
WESTBOUND LOOKS SOUTHBOUND
… OH, AND THOSE SELLING CARBON OFFSETS TOO